University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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Please use the new guidelines at brand.illinois.edu

Correct Use

Below are examples of correct logo uses. While the 1867 version of the Urbana-Champaign logo appears here, these examples also apply to the use of the Illinois logo or either version of the I Mark.

More information on reversing the logos.

Examples

Logo showing bold color palette

A. Correct use of the bold palette version.

Logo showing professional color palette

B. Correct use of the professional palette version

Logo showing bold color palette

C. Correct use of the bold palette version.

Logo showing professional color palette

D. Correct use of the professional palette version

Logo showing correct use on a colored background

E. Correct use of the one-color version of the campus logo on a dark background. Note the addition of a white border around the I Mark and the white wordmark, rule, and campus name text. The elements of the I Mark (Column I, rule, 1867 text) remain white.

Logo showing correct use of one-color version on a light background

F. The example depicts a one-color version of the campus logo appearing in red ink on peach-colored paper. It also can depict a two-color version of the campus logo appearing in red ink on top of a background printed in peach-colored ink. The elements of the I Mark (Column I, 1867 text, rule, and border) are knocked out, allowing the colored paper (or peach-colored ink) to show through.