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Please use the new guidelines at brand.illinois.edu

Reversing Logos

Examples showing how to correctly reverse the I Mark and campus logos. With only one exception (see below), graphic designers should keep the Column I element and the frame around it white.

Examples

Correct One-Color Reverse - I Mark Only

  • The elements that make up the I Mark - the Column I and the frame - remain white. Illustration of the correct reversal of the I Mark aloneNote the addition of a second white frame around the outside of the I Mark.
  • The I Mark's interior has been knocked out to allow the gray background behind it to show through.
  • The area between the frame and the white border has also been knocked out, allowing the gray background behind it to show through.

Download all the logos as a one-color reverse.

 

Correct One-Color Reverse- Illinois Mark

  • A true reverse of the campus logo The wordmark "Illinois" and the elements that make up the I Mark - the Column I and the frame - remain white. Note the addition of a second white frame around the outside of the I Mark.
  • The I Mark's interior has been knocked out to allow the gray background behind it to show through.
  • The area between the frame and the white border has also been knocked out, allowing the gray background behind it to show through.

Download all the logos as a one-color reverse.

Incorrect One-Color Reverse

  • incorrect reverseThe elements that make up the IMark - the Column I and the frame - have been incorrectly made gray.
  • The interior of the I Mark has been changed to white, as has the area just outside the frame; both are incorrect.
  • See two more examples of incorrect reverses

Black and White Reverse

  • Dark backgroundThis is the correct way to reverse the campus logos on a dark background using two inks, black and white (for another illustration, see Example E. on the Correct Use page).
  • Note that there are actually three colors present: white, black, and the gray of the background.
  • It would also be acceptable to substitute any other color of ink for the black and correctly reverse the campus logos.

Download all the logos optimized for use on a dark background.

Knocked-out One-Color VersionKnocked-out One-color version

  • This version is rarely used. It should be used when either only one color of ink is available to be used on colored media (paper or merchandise) or if there are only two colors of ink available.
  • The example depicts a one-color version of the campus logo appearing in red ink on peach-colored paper. It also can depict a two-color version of the campus logo appearing in red ink on top of a background printed in peach-colored ink.
  • Note that elements of the I Mark, the Column I and the frame have been knocked out so that there is no ink placed in those location, allowing the peach paper (or ink) behind the I Mark to show.

Download all the logos as the knocked-out one-color version.

Three-dimensional Signs

Three-dimensional signThe knocked-out one-color version should also be be used for three-dimensional signs purely for technical production limitations.

All campus signage is handled by the Facilities and Services Sign Shop. MORE>>