Identity Standards, Illinois

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Logo Guidelines

There are four subsections:

General Guidelines ENTER >>

Information about the versions of the I Mark, Illinois logo and Urbana-Champaign logo, the use of the trademark and registered trademark symbols with the I Mark, the buffer zone for logos, and official uses. It also contains information about the correct and incorrect use of the campus logos and the official colors and typefaces.

Print ENTER >>

Information about the use of the campus logos, the size of the I Mark, guidelines for postcards, note cards, and posters, how to use the I Mark in a return address on an envelope, using the Illinois logo in classified advertising, and how the Affirmative Action, Equal Opportunity Employment statement should appear.

Web ENTER >>

Contains guidelines for home pages and all newly created pages. It also contains information about the campus logos, page titles, the campus favorites icon, a definition of visual prominence, size and proportion of the campus logos, linking to the campus home page, and for electronic newsletters.

Other Media ENTER >>

Guidelines for PowerPoint presentations, video, signs, vexilla, gonfalons, and the use of the I Mark on the physical campus.