Celebrating our Sesquicentennial 1867–2017

University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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Merchandise Guidelines

Information about the many different ways to correctly use the campus logos and unit names on coffee mugs and glassware, pens and t-shirts. The identity standards are intentionally designed to give designers many different options when creating merchandise. This is not an all-inclusive list, but simply a way to show several possibilities that are available to designers as well as the most common solutions.

Special thanks to Brad Peterson and the communications team at the Department of Electrical and Computer Engineering in the College of Engineering, for helping to develop the illustrations and guidelines.

Trademark and Registered Trademark Use

When the standard I Mark is placed on merchandise, it must appear with the trademark symbol ™. When the 1867 version is placed on merchandise, it must appear with the registered trademark symbol ®. The appropriate symbol must appear regardless of whether the merchandise is for sale or given away as promotional items. The two symbols are omitted, however, on small items of merchandise (such as jewelry) when the I Mark is rendered at a size where the symbolsl would be illegible.

Learn more information about trademarks, merchandise, and local licensed vendors.

Coffee mug showing correct brandingMugs and Glassware

On a coffee mug, the name of the campus unit appears on one side of the mug, and the Illinois logo appears on the reverse side. Additional information, such as a Web address, may appear in conjunction with the name of the campus unit.

Pens

On pens, the Illinois logo appears on one side of the pen, and the unit's name appears on the reverse side, separated by space from the I Mark so the two are not visually a single unit. If printing is only available on one side, the unit's name should appear, separated by space from the I Mark so the two are not visually a single unit.

The second illustration below shows how to incorporate the name of the college and unit.Illustration showing correct branding on pens

 

T-shirts

There are many different options available to designers producing T-shirts. This is not meant to be an all-inclusive list, but simply a way to show several possibilities that are available to designers as well as the most common solutions.

As long as designers refer to unit names with text instead of logos, include the I Mark or Illinois logo with the trademark symbol with the appropriate buffer zone, the designs meet the Identity Standards.

Example A

Correct branding on a T-shirtIn this example, the main design of the shirt is centered on the front, with the Illinois logo and trademark symbol appearing on the sleeve.

Please note that the shirt could also include a design on the back.

The design on the front and the Illinois logo are treated as two separate and distinct design elements.

The shirt, along with all other merchandise, should be produced by a licensed manufacturer. Read more about licensed manufacturers, including a list of local licensed manufacturer with contact information.

T-shirt showing correct brandingExample B

In this example, the main design element of the shirt is centered on the front, with the I Mark and trademark symbol appearing on the sleeve.

A design element may also appear on the back of the shirt.

The design on the front of the shirt and the I Mark are treated as two separate and distinct design elements.

T-shirts, along with all other merchandise, should be produced by a licensed manufacturer. Read more about licensed manufacturers, including a list of local licensed manufacturer with contact information.

Correct branding of a T-shirtExample C

In this example, the main design of the shirt is centered on the front, and the Illinois logo and trademark symbol appear within the design. Note that there is a buffer zone of at least one third of the height of the I Mark between the Illinois logo and the design on the t-shirt.

The shirt could also include a design on the back.

T-shirts and other apparel, along with all other merchandise, should be produced by a licensed manufacturer. Read more information about licensed manufacturers, including a list of local licensed manufacturer with contact information.

Example DCorrect Branding for a T-shirt

In this example, the main design of the shirt is centered on the front, and the I Mark and trademark symbol appear within the design. Note that there is a buffer zone of at least one third of the height of the I Mark (more space is preferred) between the Illinois logo and the design on the t-shirt.

Please note that the shirt could also include a design on the back.

T-shirts and other apparel, along with all other merchandise, should be produced by a licensed manufacturer. Read more information about licensed manufacturers, including a list of local licensed manufacturer with contact information.

Correct branding with a unit nameExample E

In this example, the Illinois logo and trademark symbol appear on the breast of the T-shirt. The name of the campus unit in plain text appears below it. Note that there is a buffer zone of at least one third of the height of the I Mark (more space is preferred) between the Illinois logo and the design on the T-shirt.

Please note that the shirt could also include a design on the back.

T-shirts and other apparel, along with all other merchandise, should be produced by a licensed manufacturer. Read more information about licensed manufacturers, including a list of local licensed manufacturer with contact information.

T-shirt showing correct use of I Mark and campus unit nameExample F

In this example, the I Mark and trademark symbol appear on the breast of the T-shirt. The name of the campus unit in plain text appears below it. Note that there is a buffer zone of at least one third of the height of the I Mark (more space is preferred) between the Illinois logo and the design on the T-shirt.

Please note that the shirt could also include a design on the back.

T-shirts and other apparel, along with all other merchandise, should be produced by a licensed manufacturer. Read more information about licensed manufacturers, including a list of local licensed manufacturer with contact information.