Print Guidelines

This page contains guidelines for the use of the Illinois or Urbana-Champaign logo in print, the size of the I Mark, postcards and note cards, posters, how to use the I Mark in a return address on an envelope, using the Illinois logo in classified advertising, and the Affirmative Action, Equal Opportunity Employment statement.

I Mark and Campus Logos

All the print standards can be met simply by placing the Illinois logo (preferred) or Urbana-Champaign logo on the front of print materials.

The standards also can be met by placing an I Mark on the front of print materials and either the Illinois logo (preferred) or Urbana-Champaign logo elsewhere in the materials. The campus logos typically are placed on the back or first inside page of print materials.

Designers should follow the general logo guidelines, especially those pertaining to the buffer zone around campus logos.

View a PDF file of an example of the correct use of campus logos on a postcard, a newsletter, and a magazine.

Size

The I Mark, appearing either alone or as part of the Illinois or Urbana-Champaign logos, may not be used smaller than 5/16". For large-format printing such as banners, contact Creative Services to obtain image files sized to ensure legibility.

Do Not Use as a Watermark

The campus logos as a whole or in part may be not used as a watermark.

Postcards and Note Cards

In some cases it may not be desirable from a design standpoint to include an I Mark on the front of postcards and note cards. In those few instances, the I Mark need not appear on the front of a postcard or note card, but the Illinois logo (preferred) or Urbana-Champaign logo must appear on the back.

Posters

Although designers are encouraged to use the Illinois logo on the poster, designers need only include an I Mark on the poster and the text "Illinois," "University of Illinois," or "University of Illinois at Urbana-Champaign" to comply with the standards.

Return Address

The Illinois logo may be included in a return address on an envelope, brochure, or other mailing. Designers must follow the guidelines for the size of the I Mark and the buffer zone around the mark. The typeface should match the typefaces used elsewhere in the mailing.

Example:

 

Note the correct hierarchy for the address:
University of Illinois at Urbana-Champaign (if using text only; the Illinois logo above is preferred)
College or administrative unit name
School or administrative sub-unit name
Department or administrative sub-unit name
Street address, campus unit mailing code (do not include unit mailing code for off-campus mailings)
City. State and Zip Code
USA (if an international mailing)

Classified Advertising

When used in classified advertising, the Illinois logo must be the dominant graphic. Download a compressed file (.zip) with the Illinois logo customized for use in a classified ad.

Affirmative Action, Equal Opportunity Employment Statement

When posting a position open notice, please use this brief statement of campus policy: " The University of Illinois is an Affirmative Action, Equal Opportunity Employer."

Acceptable alternatives are:

• "The U of I is an AA-EOE."
• "The university is an AA-EOE."
• "Illinois is an AA-EOE."

For more information about requirements for searches, please consult the campus search manual or contact the Office of Equal Opportunity and Access.