University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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If you need access to the old Column I logos or have questions contact

Block I Wordmark

All the print standards can be met simply by placing the Block I Wordmark (that's the Block I logo with the word "Illinois" next to it) on the front of print materials. During the Sesquicentennial period, which runs from Feb. 28, 2017, to May 13, 2018, a Sesquicentennial logo must also appear on the front of print materials.

Do Not Use as a Watermark

The Block I logos as a whole or in part may be not used as a watermark.

Postcards and Note Cards

In some cases it may not be desirable from a design standpoint to include a logo on the front of postcards and note cards. In those few instances, the Block I Wordmark should be placed on the back.


Use the Block I Wordmark.

Return Address


Note the correct hierarchy for the address:
University of Illinois at Urbana-Champaign (if using text only; the Block I Wordmark is preferred)
College or administrative unit name
School or administrative sub-unit name
Department or administrative sub-unit name
Street address, campus unit mailing code (do not include unit mailing code for off-campus mailings)
City. State and Zip Code
USA (if an international mailing)

Classified Advertising

When used in classified advertising, the Block I wordmark must be the dominant graphic. Download a compressed file (.zip) with the Illinois logo customized for use in a classified ad.

Affirmative Action, Equal Opportunity Employment Statement

When posting a position open notice, please use this brief statement of campus policy: " The University of Illinois is an Affirmative Action, Equal Opportunity Employer."

Acceptable alternatives are:

  • "The U of I is an AA-EOE."
  • "The university is an AA-EOE."
  • "Illinois is an AA-EOE."

For more information about requirements for searches, please consult the campus search manual or contact the Office of Equal Opportunity and Access.