University of Illinois at Urbana-Champaign

Identity Standards, Illinois

Identity Homepage

Main Navigation




Campus Webmasters

Interbrand's Brand Channel

Links to other higher education identity/graphic standards manuals

Campus policy for publishing on the Internet

Campus Web Development Guidelines

Web Accessibility Best Practices

Wikipedia favicon entry

Wikipedia brand entry

World Wide Web Consortium favicon information


Lindstrom, Martin. Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York: Free Press, 2005.

Mollerup, Per. Marks of Excellence. London: Phaidon Press Ltd, 1997.

Neumeier, Marty. The Brand Gap. Berkeley: New Riders, 2006. View slideshow.

Neumeier, Marty. Zag. Berkeley: New Riders, 2006.

Vaid, Helen. Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity. New York: Watson-Guptill, 2003.

Walker, Rob. Notes from the Brand Underground. New York Times Magazine July 30, 2006 ed. New York: New York Times, pp. 28-33, 55-56.

Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. 2nd ed. Wiley, 2006.


Marty Neumeier of AIGA and Neutron LLC; John Tubbs, College of ACES; Kathy Reiser and Rick Atterberry, University of Illinois Extension; Sharla Sola, Institutional Advancement, Morgan Johnston, Printing Services; Doug Burgett, Office of Admissions and Records; Marty Kaufmann, Division of Intercollegiate Athletics; Steve Anderson, Office of University Counsel; Jan Slater, College of Media; Ineke Caycedo, Educational Marketing Group, Inc.; Tina Prow and Jim Vattano, College of Engineering; and Matt Childress, Office of the Chancellor.