University of Illinois at Urbana-Champaign

Identity Standards, Illinois

Identity Homepage

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Please substitute the Block I for the Column I. More information is at

If you need access to the old Column I logos or have questions you should contact Campus unit lockups for the web will be made available at a later date.

Web Guidelines

Web developers should ensure that campus unit Web sites clearly indicate that the site is part of the campus Web presence.

What's Required

Block I and Campus Name Text

The Block I and the text "University of Illinois at Urbana-Champaign" "University of Illinois" or "Illinois" must appear prominently on the home page.

The Block I must be linked to and be separated from other design elements by a buffer zone. The ALT attribute text is “University of Illinois at Urbana-Champaign logo.”

Page title

The text “University of Illinois at Urbana-Champaign," "University of Illinois," or "Illinois" must appear in the titlebar of a campus unit’s home page. The name of the campus unit should precede it.

Home Page Title Examples

  • Public Affairs, University of Illinois at Urbana-Champaign
  • Public Affairs, University of Illinois
  • Public Affairs, Illinois

Interior Page Examples

  • Resource Library, Public Affairs, Illinois
  • Resource Library, Public Affairs, U of I

View an example.

Campus Favorites Icon

The campus favorites icon, or favicon, must be placed in the root level of the campus unit’s site. It must remain as originally drawn and proportioned, including the colors, and cannot be modified. Web browsers display favicons in the address bar, next to the page’s name in bookmarks, or next to the tabbed page’s title in a browser.

Download the Favicon

To download the favicon, go to

Prominence Guidelines

If the Block I and campus name text are used as separate elements on the home page, the following guidelines apply:

'Above the Fold'

The Block I and campus name text must appear without scrolling.

Copyright Statement

Campus units are encouraged but not required to include on their home Web pages the copyright statement "©YEAR University of Illinois Board of Trustees," a link to the Privacy Policy at and a link to contact someone with the unit.

According to the university's legal counsel, while copyright notice is no longer required in the U.S. in order to preserve ownership rights, there are good reasons for including it. It puts viewers on notice that:

  • You are claiming rights
  • Who you are
  • When you started claiming rights for this expression fixed in a medium.

Including the notice means people are:

  • less likely to use copyrighted material without asking more likely to contact campus units about obtaining permission
  • more likely to give attribution, and more likely to agree to other conditions or even denial of permission as appropriate.