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University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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Managing Partnerships

Campus units frequently partner with each other to form multidisciplinary units or partner with external agencies. This page shows how campus units should indicate these partnerships using logos and text. For help in determining what type of partnership your unit is in, email identitystandards@illinois.edu.

Definition of a campus unit

Urbana Campus Guidelines

Consortium

A campus unit partners with several external organizations as equal partners to create a larger organization. The larger organization should use its own logo. When partners are acknowledged with logos, Block I Wordmark appears with the same design weight as its partners. The logos are separated by a buffer zone. Example: CARLI.

View a list of consortia on campus.

External Partner

A campus unit partners with one or more external organizations. None of the organizations, including the university, are best served by adopting the logos of the others. The new organization should use its own logo. Example: Illinois Center for Transportation. If no logo exists or if the partners are acknowledged with logos, the Illinois logo (preferred) or Urbana-Champaign logo must appear with the same design weight as its partners. The logos are separated by a buffer zone.

View a list of external partners on campus.

University-led Partnership

A campus unit takes a leading role in an organization that is supported financially by other external organizations and/or partners with external organizations. The campus unit should follow the Illinois Identity Standards for print and web and review the guidelines on brand.illinois.edu.

Co-brand

A campus unit partners with an external organization that will provide funding only if the units co-brand. The director of Creative Services must approve any co-branded solution before it is used. Co-brand solutions are extremely rare. Example: Osher Lifelong Learning Institute.

Multidisciplinary Partnership

A campus unit partners with one or more campus units to create a multidisciplinary group. The organization should refer to itself with text and use the Block I Wordmark. Example: Department of Agricultural and Biological Engineering (ACES and COE). The same guidelines apply when two or more campus units sponsor the same event.

University of Illinois System Administration Guidelines

Intercampus Partnership

An Urbana campus unit partners with either the Springfield or the Chicago campus, but not both campuses. The campus unit should follow the University of Illinois System’s graphic standards and use the wordmark logo (version 4, which does not list the campuses). View the University of Illinois Wordmark Guidelines for more information.

University of Illinois logo version 4

University System

An Urbana campus unit partners with both Springfield and Chicago. Use the University of Illinois System logo version one, two or three (see below). View the University of Illinois Wordmark Guidelines for more information.

Version One

University of Illinois logo version one

Version Two

University of Illinois logo version 2

Version Three

University of Illinois logo version 3