Celebrating our Sesquicentennial 1867–2017

University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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Guidelines for Independent Brands, Consortia and External Partnerships

Independent Brands

Independent brands must bear the expense of maintaining, protecting, and building their own brand and logo.

Print

While independent brands may use their own logo, the I Mark must appear on the front cover of print communications materials and the Illinois logo must appear inside. The I Mark, Illinois logo and Urbana-Champaign logo may appear at a smaller size than the independent brand's logo.

Web and PowerPoint

While independent brands may use their own logo, the I Mark and the text "Illinois," "University of Illinois" or "University of Illinois at Urbana Champaign" must appear on the home page (or title page of the PowerPoint presentation), but the I Mark and text may appear at a smaller size than the independent brand's logo.

Stationery (Letterhead, Business Cards, Envelopes)

While independent brands may use the University's stationery, which includes letterhead, business cards, and envelopes, they are not required to do so and may produce their own stationery.

Consortia and External Partnerships

Print, Web and PowerPoint

Consortia and external partnerships must bear the expense of maintaining, protecting, and building their own brand and logo. Consortia and external partnerships should use their own logo. If the partners are acknowledged with logos, either the Illinois logo (preferred) or Urbana-Champaign logo must appear with the same design weight as the partner(s), separated by a buffer zone.

Stationery (Letterhead, Business Cards, Envelopes)

Consortia and external partners must bear the expense of producing their own stationery and should use their own logo and design for their stationery, which includes letterhead, business cards, and envelopes. Consortia and external partners may order non-University stationary such as business cards online via the Document Services Web page. The logos of partners, including the university, should not appear on the cards.

View a list of consortia and external partnerships.

Sub-brands

Sub-brands must bear the expense of maintaining, protecting, and building their own brand and logo and do not use the graphic standards for campus units.