University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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The Illinois Brand

This section contains a message from the Chancellor and Provost regarding the importance of having standards for the Illinois brand. It also contains information about:

  • why campus units, the university, and stakeholders are best served by using one core brand
  • the brand architecture for the campus
  • a rubric, or questions used to determine where organizations fall in the brand architecture
  • how effective brand management protects the integrity of the university's core missions
  • how the university manages the different types of partnerships on campus
  • how consortia and external partnerships are managed
  • what a visual identity is and how to use it effectively
  • what is and isn't a logo
  • the value of the I Mark and campus logos
  • a history of how the Illinois Story was condensed into the visual shorthand of the I Mark and campus logos.