University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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Visual Identities

Logos serve best as visual shorthand and are not capable of communicating the depth, breadth, and complexity of any organization. That job is best handled by a visual identity applied consistently to all of the organization's communications materials.

Campus units are encouraged to create and maintain a unique comprehensive visual identity that includes the campus logos.

A visual identity is more than just a symbol, logo, or icon. A well-crafted visual identity represents and reflects an organization's unique products, services and missions. It is the sum of all the visual elements used by an organization to distinguish itself from competitors.

Visual identities should define an organization's story and messages through content, images, text, color, formats, and other design elements. Images should represent the many different facets that are distinctive qualities of an organization.

Examples

School of Social Work

Read an explanation of the design concepts behind the School's visual identity.

College of Engineering