Brand Attributes

Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals.

Accessible

• Approachable, friendly, helpful, gracious, sincere
• Collaborative, cooperative, unified
• Smart, resourceful, adept, capable
• Limitless, infinite, unfettered

The New Midwest

• Practical, realistic, sensible
• Focused, thoughtful, passionate
• Hard-working, determined, resolute
• Surprising, bold, courageous
• Modest, prudent, unpretentious

Lifelong Family

• Loyal, steadfast, spirited
• Accountable, conscientious, sensible
• Encouraging, supportive, hopeful

More Information

Contact Bridget Jamieson at 333-5010 or bmj@illinois.edu or Joel Steinfeldt at 333-0420 or jsteinfe@illinois.edu.