The brand attributes are being added in abbreviated form as searchable tags to the campus image database. Once completed, users will be able to search for images that embody the brand attributes by keyword.
The Image Database is searchable using the following condensed keywords that eliminate synonyms from the brand attributes:
- Friendly, helpful, sincere
- Collaborative, cooperative
- Smart, talented, resourceful, skilled, accomplished
The New Midwest
- Practical, constructive, rational
- Focused, centered, passionate
- Hard-working, effective, progressive, determined, diligent, studious, earnest, enthusiastic, resolute
- Surprising, remarkable, extraordinary, bold, courageous, confident
- Authentic, reliable, honest, ethical
- Modest, reasonable
- Loyal, devoted
- Socially responsible, accountable, conscientious, sensible
- Encouraging, dependable
Contact Public Affairs at firstname.lastname@example.org.