Images
The brand attributes are being added in abbreviated form as searchable tags to the campus image database. Once completed, users will be able to search for images that embody the brand attributes by keyword.
Keywords
The Image Database is searchable using the following condensed keywords that eliminate synonyms from the brand attributes:
Accessible
- Friendly, helpful, sincere
- Collaborative, cooperative
- Smart, talented, resourceful, skilled, accomplished
- Boundless
The New Midwest
- Practical, constructive, rational
- Focused, centered, passionate
- Hard-working, effective, progressive, determined, diligent, studious, earnest, enthusiastic, resolute
- Surprising, remarkable, extraordinary, bold, courageous, confident
- Authentic, reliable, honest, ethical
- Modest, reasonable
Lifelong Family
- Loyal, devoted
- Socially responsible, accountable, conscientious, sensible
- Encouraging, dependable
More Information
Contact Bridget Jamieson at 333-5010 or bmj@illinois.edu or Joel Steinfeldt at 333-0420 or jsteinfe@illinois.edu.
